Paid Social

Social platforms offer advertisers a diverse choice of paid routes with which to engage with and reach potential users. They also offer a wide variety of ad types and targeting options. As such, ROAST categorise activity types into one of the below options – each requiring their own ad types, targeting strategy and performance KPIs.

Understanding a brand’s objectives and audience profiles is central to any successful Paid Social activity, with ongoing analysis and optimisations to ensure continued performance improvements. Our Paid Social team have worked across a wide variety of business types including retail, fashion, FMCGs, gambling, travel and finance.

ROAST’s Paid Social services include:


  • Facebook (inc. Instagram), Twitter and LinkedIn management
  • Social Cost Per Install activity (App only)
  • Social Branding activity
  • Social Engagement activity
  • Social Direct Response activity
  • Copy writing for ads
  • Ad unit creation
  • Audience segmentation and targeting
  • Prospecting and retargeting
  • Custom audiences and CRM targeting
  • Tagging and tracking set up
  • Ongoing account development, optimisations, reporting and analysis

Do you have a project in mind? Get in touch with us today.