Paid Social

Social platforms offer advertisers a diverse choice of paid routes with which to engage with and reach potential users. They also offer a wide variety of ad types and targeting options. As such, ROAST categorise activity types into one of the below options – each requiring their own ad types, targeting strategy and performance KPIs.

Understanding a brand’s objectives and audience profiles is central to any successful Paid Social activity, with ongoing analysis and optimisations to ensure continued performance improvements. Our Paid Social team have worked across a wide variety of business types including retail, fashion, FMCGs, gambling, travel and finance.

ROAST’s Paid Social services include:

• Facebook (inc. Instagram), Twitter and LinkedIn management
• Social Cost Per Install activity (App only)
• Social Branding activity
• Social Engagement activity
• Social Direct Response activity
• Copy writing for ads
• Ad unit creation
• Audience segmentation and targeting
• Prospecting and retargeting
• Custom audiences and CRM targeting
• Tagging and tracking set up
• Ongoing account development, optimisations, reporting and analysis