Location: Central London
WHO ARE TIPI GROUP
TIPi Group is an award-winning specialist network built on performance and profitability (Pi). With an ambition of shaping the future together, we house teams of professionals into different areas of expertise but always operate with shared values at our core. We work towards one common goal and purpose.
Our aim is to transform the fortunes of those we work with. We are continually seizing opportunities and pioneering the way, collaboratively. As one tribe. With the aim of building a strong network of like-minded people, we have created an environment in which individuals are encouraged to fulfil their true potential.
It’s important to us that we work with individuals and clients who embody these principles. The people who we work with are energetic and ambitious, with a shared entrepreneurial spirit. We’re incredibly proud of the company culture we have built here at the entire Group; a culture that has been recognised for many awards, including being named one of UK’s Top 100 Small Companies to Work for a mighty 4 years in a row, and 2019 Digital Agency of the Year by The Drum Agency Business Awards. We’ve been fortunate enough to create this working environment by being passionate about putting our people at the heart of everything we do, whilst working collaboratively, to craft our culture together.
Each agency within TIPi Group operates with the same values at their core: collaboration and authenticity, driven by restless minds and a clear purpose. Each agency is expected to succeed in its own right but as each agency is also designed to be complementary to each other, we expect the network to become greater than a sum of all its parts. We firmly believe in the organic growth of this network so that we can all build something unique and innovative together. We are now looking for talented individuals to help us achieve this vision.
As CRM Manager you will be accountable for all day-to-day operational delivery, optimisation & reporting of campaigns for ROAST’s new CRM clients. Working alongside clients’ in-house teams you will be responsible for developing innovative newsletter, lifecycle and behavioural campaigns and programs in line with client roadmaps and strategic priorities.
Reporting into the Customer Experience Director, and with future scope to build out a team as the department scales, you will be laser focused on creating, maintaining and optimising customer journeys alongside tech & content teams. This includes journey design, preparing campaign briefs, audience segmentation, email build, visual campaign orchestration, a/b testing and reporting.
Our ideal candidate will have a proven track record in CRM and email marketing, with a strong understanding of utilising CRM platforms to drive automation and scalability. You’ll be enthusiastic about creating campaigns that are meaningful to customers, deploying the right message on the right channels at the right time, that have a positive business impact for our clients.
You’ll be a passionate CRM marketer with equal strengths in both creative and technical aspects of CRM, who puts the customer at the centre of everything they do. You’ll be the kind of person who takes great pride in monitoring and improving metrics, continually taking a data-driven approach to finding new ways to engage, retain and monetize our clients’ customers.
Additional responsibilities will include working alongside the Customer Experience Director to upskill in customer experience principles, participating and collaborating in CX mapping workshops and other exciting projects.
CX & CRM is a new function within the agency and as such is on a very exciting trajectory to scale & grow – so we’re looking for someone driven and hungry ready to join a fast-paced team to help it realise it’s ambitious vision!
Key skills you hold
WORKING AT TIPI GROUP
Location: hybrid working both from home and our buzzing office in Soho
Holidays: 25 days, increasing with length of service, plus Christmas Eve and New Year’s Eve off; plus an additional 10 days ‘work from anywhere in the world’
We are an equal opportunities employer.
Please note that we will only accept applications from candidates who are legally entitled to work in the United Kingdom.